Wajer Yachts — Brand assets
We build yachts that are
ahead of their time.
And of everything else.
Approved logos, colors, typography, and boilerplate copy for partners, press, agencies, and event organizers. Everything on this page is current and ready for external use.
01 — Logos
Logo lockups
Four approved marks. Use the wordmark by default; the symbol only when the Wajer name has already been established.
Usage rules
- Use Wajer Light Blue (#D1E9F7) as the hero color in any composition.
- Place the wordmark or symbol only in one of six positions: top left/center/right or bottom left/center/right.
- Minimum size: wordmark 80px / 30mm; symbol 32px / 10mm.
- Exclusion zone: half the height of the logo on all sides.
- Never stretch, recolor, outline, or place on a busy photograph without an overlay.
02 — Colors
Color palette
Click any swatch to copy its hex code. Wajer Light Blue is the hero — keep it as the greatest color value in any composition.
Primary
The core Wajer palette. Wajer Light Blue is the hero — always prominent.
HEX #D1E9F7
RGB 209, 233, 247
Pantone 277U
Primary brand color, backgrounds, logo variations
HEX #000037
RGB 0, 0, 55
Pantone —
Primary text, accent, logo variations
HEX #F0F0F0
RGB 240, 240, 240
Pantone —
Backgrounds
HEX #FFFFFF
RGB 255, 255, 255
Pantone —
Backgrounds, text on dark
Digital shades
Web and app surfaces only — not suitable for print.
HEX #C3E0F2
RGB 195, 224, 242
Pantone —
Background with white typography
HEX #9FCEE9
RGB 159, 206, 233
Pantone —
Logo on Wajer Care Blue
HEX #1A1A4B
RGB 26, 26, 75
Pantone —
Body copy for enhanced readability
HEX #33335F
RGB 51, 51, 95
Pantone —
Small captions and labels
Utilitarian
Secondary colors for situations requiring multiple colors.
HEX #010121
RGB 1, 1, 33
Pantone —
Wajer Care branding, dark backgrounds
HEX #33335F
RGB 51, 51, 95
Pantone —
Body copy alternative
HEX #80809B
RGB 128, 128, 155
Pantone —
Dividers, borders
HEX #CCCCD7
RGB 204, 204, 215
Pantone —
Light dividers
HEX #DDE5EA
RGB 221, 229, 234
Pantone —
Photo backgrounds
03 — Typography
Typography
Restart Soft mirrors Wajer's sleek, flowing design. Available in Regular and Light. The font is licensed — contact marketing for approved use.
Restart Soft
Elegance in motion.
A seamless experience is the signature of mastery.
| Element | Size | Line | Tracking |
|---|---|---|---|
| Headline Large | 72px | 100% | -2.5px |
| Headline Medium | 40px | 116% | -1px |
| Sub Copy | 30px | 116% | -1px |
| Body Text | 16px | 140% | 0 |
Licensed typeface
Restart Soft is licensed for Wajer use only. For brand-approved use cases, contact marketing@wajer.com.
Internal fallback: Arial — only when Restart Soft is unavailable, never for professionally designed materials.
04 — Photography
Photography
Approved Wajer imagery is curated and shared on request — yacht views, lifestyle, hospitality, craftsmanship.
The Wajer photography library is curated centrally. For approved imagery for editorial, partner, or event use, email a short brief — audience, context, deadline — and we'll send a tailored selection.
Imagery principles
- · Yacht views in their natural element
- · Product detail and craftsmanship
- · Lifestyle on the water
- · Hospitality and service moments
- · People and the build process
05 — About
Boilerplate copy
Two pre-approved descriptions for press releases, partner materials, and event programs. Click to copy.
Short
~50 wordsWajer Yachts is a Dutch yacht builder specialising in dayboats — yachts designed purely for the joy of a day on the water. Built in-house in Friesland, the range spans from 38-foot dayboats to 77-foot superyachts, with in-house service hubs across Europe and the US.
Medium
~120 wordsWajer Yachts is a Dutch yacht manufacturer founded in 2007, building premium dayboats and superyacht tenders at two shipyards in Friesland. The range spans from the 38-foot dayboat to the 77-foot aluminium superyacht. What sets Wajer apart is the ownership model — everything is direct-to-consumer, with in-house service hubs across Europe and the US. The company is currently expanding into the American market with a dedicated facility in Miami. The brand positions itself around a concept it calls Elegance in Motion — the idea that true luxury is in what you don't notice.
06 — Guidelines
Brand guidelines
The full Wajer Brand Guidelines cover everything on this page in more depth — applications, templates, and edge cases.
Full guidelines document (PDF, 8 chapters: brandmarks, Wajer Care, colour, typography, applications, templates, imagery, governance) is available on request for partners, agencies, and brand-aligned vendors.
Request guidelines07 — Contact
Get in touch
One inbox handles brand asset requests, press inquiries, and partnership questions.
Marketing team
marketing@wajer.comPress inquiries · partnership discussions · licensed-asset requests (photography, fonts, full guidelines) · co-marketing activations.